MARA HOFFMAN

PROPOSED PILOT  |  AUGUST 20, 2018

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OBJECTIVE

Incrementally incorporate full circle shippers and sensors for internal shipping needs. Utilize the test for the ecommerce packaging stream. Collectively test, learn, and evolve shipper logistics and data collection.

 

GOALS

Goal 1. Full Circle Shipper. Increase vendor and consumer experience and decrease consumption.

Goal 2. Shipper Sensor. Test visibility into the shipper’s whereabouts for increased internal knowledge and targeted consumer interaction.

Goal 3. Logistics Simplified. Streamline logistics for both internal use and B2C.

 
 

HOW IT WORKS

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SCOPE

SHIPPER. SENSOR. LOGISTICS.

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INTERNAL SHIPPER TEST (B2B)

IDEA: The Mara Hoffman team to utilize the shippers to deliver goods to and from vendors. 

EXTERNAL SHIPPER TEST (B2C)

IDEA: Consumer Opt-In Program

 A/B test a consumer opt-in program to ensure a high rate of shipper return. The program allows the Mara Hoffman consumer to opt-in to receiving and returning a shipper at checkout.

ACTION: Mara Hoffman and LimeLoop to create an opt-In pop up, incentive, and consumer messaging at checkout.  To ensure the shipper is returned to the fulfillment center a branded return label and “how to it works” messaging will be developed.

 

LIMELOOP APP.

Consumers and Mara Hoffman team to gain visibility into the shipper’s whereabouts via the LimeLoop app. Upon receipt of their order, consumers will be presented with a custom message and/or insights poll, inline with Mara Hoffman brand goals.

 

LOGISTICS

Test 1. Shipper Quality Control

ACTION: LimeLoop to work with you and your fulfillment center to execute a quality control system that ensures all shippers maintain function and form.

Test 2. Product Returns

ACTION: LimeLoop to work with you and your fulfillment center to create a label for product and shipper returns vs. just the shipper.

 

 

PRICING

MONTHLY SUBSCRIPTION

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. . .

INTERNAL SHIPPER TEST (B2B)

Includes shipper rental, QC implementation, zip ties, and how-it-works templates.

Q4 2018: Start with 100 shippers at $100/Month.

2019 : Add Shippers as needed. Additional Shippers at $1/Order for Pilot Year

(based on monthly average orders/need).

. . .

EXTERNAL SHIPPER TEST (B2C)

Includes shipper rental, data, the shipping cost of an empty shipper from the consumer to the fulfillment center, QC implementation, zip ties, and how-it-works templates.

Q1 2019: Start with 100 shippers at $300/Month.

Q2 2019 +: Add Shippers as needed. Additional Shippers at $3/Order for Pilot Year

(based on monthly average orders/need).

 

 

WHY

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VALUE ADD ONE

DECREASE IMPACT on planet

WITH RENTAL SHIPPERS THAT CAN BE USED 10+ YEARS

 

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VALUE ADD TWO

INCREASE RETENTION RATES

WITH SENSORS THAT CREATE AN END-TO-END CUSTOMER EXPERIENCE

 
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THE LIMELOOP PLATFORM

  • SHIPPER TRACKING
  • SHIPPING LABEL MANAGEMENT
  • ENVIRONMENTAL IMPACT STATS
  • PREDICTIVE ANALYTICS
  • SHIPPER OPEN RATES
  • AUTO COMMUNICATION TRIGGERS