Now in force · EU 2025/40

Your PPWR partner for reusable shipping.

The EU Packaging and Packaging Waste Regulation is now in force. By 2030, 40% of e-commerce packaging must be reusable within a return system. LimeLoop supplies off-the-shelf reusable shippers built to that bar, so your brand can ship confidently into Europe without redesigning your packaging from scratch.

Get in touch → Check your readiness

The regulation, in four dates.

Regulation (EU) 2025/40 is directly binding across every EU Member State. It applies to every operator placing packaging on the EU market, regardless of where they are established.

12 Aug 2026

PPWR applies EU-wide.

Void-space cap of 40% on e-commerce parcels comes into force.

1 Jan 2030

40% e-commerce reusable.

Article 29 binding target for transport and e-commerce packaging within a reuse system.

1 Jan 2030

Reusable checkout option.

Online sellers must offer a reusable shipping option that is not made less attractive than single-use.

1 Jan 2040

70% reusable target.

Escalating quota under Article 29. The direction of travel is clear.

Why LimeLoop is the partner brands pick.

We built the product PPWR now requires. Not retrofitted. Not in beta. Shipping for years, refined by real-world returns.

01 — Product

Built to reuse-system criteria.

Upcycled poly shippers engineered for 20+ trips, right-sized to PPWR void-space limits, and designed for the durability, refill, and identification bar Article 11 sets.

02 — System

A return loop that actually loops.

Customers drop the mailer in any mailbox. It returns to the brand, ready for the next order. The reuse system PPWR requires is not a plan on paper. It runs today.

03 — Impact

Third-party verified carbon story.

Up to 85% lower carbon versus single-use cardboard, confirmed by third-party lifecycle assessment. Documentation your sustainability team can hand straight to auditors.

Standard shippers. Bulk order. Fast.

LimeLoop shippers come in a set of proven sizes engineered to fit the majority of e-commerce use cases. Order in bulk, integrate into your fulfillment, ship. Scoped brand personalization such as label placement and lining color is available on top of the standard build.

SHIPPER PHOTO — SMALL

Small

Accessories, beauty, small goods

Right-sized for compact orders. Flat construction meets PPWR void-space limits.

SHIPPER PHOTO — MEDIUM

Medium

Apparel, footwear, mid-size goods

The workhorse. The size most rental and apparel brands standardize on.

SHIPPER PHOTO — LARGE

Large

Outerwear, outdoor gear, multi-item

Structured for larger loads without oversizing the parcel.

We supply standard shippers built for bulk order and fast fulfillment. We are not a bespoke packaging design studio. If your product needs custom engineering, we are not the right partner. If you need a proven off-the-shelf reusable shipper you can order today, we are.

Questions brands ask us about PPWR.

The Packaging and Packaging Waste Regulation (EU) 2025/40 replaces the 1994 Packaging Directive. It entered into force on 11 February 2025 and applies from 12 August 2026. It sets binding, EU-wide rules on packaging design, recyclability, reuse targets, and Extended Producer Responsibility.
Yes. PPWR applies to every economic operator that places packaging on the EU market, regardless of where the company is established. Non-EU sellers shipping directly to EU consumers must appoint an authorized representative in the EU.
From 1 January 2030, at least 40% of transport and e-commerce packaging must be reusable within a reuse system under Article 29. The target rises to 70% by 2040. From 2030, online sellers must also offer a reusable shipping option at checkout that is not made less attractive than single-use options.
Our shippers are engineered for 20+ trips, made from upcycled poly, right-sized to meet PPWR void-space limits, and designed to operate within a return-based reuse system. They are built to the durability, refill, and identification criteria PPWR requires of reusable packaging.
LimeLoop offers a set of standardized off-the-shelf shippers built for bulk order. Scoped personalization such as brand label placement and lining color is available. We do not build bespoke packaging designs. This is deliberate. It is how we keep quality high, lead times short, and pricing accessible.
From signed order, standard shipper production runs on a 60 to 65 workday cycle. Reach out early so your rollout lines up with your PPWR readiness date.

PPWR applies now. 2030 arrives fast.

Get ahead of the deadline with a partner who has been building for this moment. Tell us what you ship. We will send back a quote and a plan.

Get in touch →